Professor Richard Self is a Senior Lecturer in Governance of Advanced and Emerging Technologies at the University of Derby in the UK. He gained his business background during 30 years at Rolls-Royce before changing to academia in 2002.

His approach to students is not to teach answers, rather he inspires, challenges, mentors and guides his students to find important questions and then how to research to find relevant answers for the specific context.

He guides the students into their own experiences in order to find the insightful questions that motivates them to their best work.

We are unique individuals with unique experiences and history. This requires an understanding of individuality and differences and the elimination of the bias of stereotypes (sameness).

Understanding our students' individuality in any and all ways can be used to guide and coach them to achieve the limits of their potential and to use their own unique, experiential insights and challenges to focus their studies for good.

Too often we are too scared to explore their uniqueness with our students from fear of accusations of discrimination on grounds of race, gender, disability etc. when in reality, such a discussion can result in exceptional achievement.