Dr. Michael von Kutzschenbach is a lecturer and senior Researcher at the Institute for Information Systems at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW).

Since 2011, Dr. von Kutzschenbach has been responsible for managing international transdisciplinary research and consulting projects on innovation, digital business transformation management, and sustainability.

With over 15 years' experience as an academic and consultant, he provides clients with postgraduate education, and does research and consulting work in the interaction of digital transformation and sustainability, especially in the areas of organizational learning and systems thinking in an increasingly "digital world."

Businesses face numerous critical challenges and rely on managerial competence to respond successfully to them. These responses are called "theories of success" because they purport to be a recipe for achieving the desired outcome. As the limitations of human cognitive capacity are well documented, there is a need for new ways of thinking that clearly lay out the basis of these theories of success. Systems thinking is one approach that contributes to this in two important ways. First, it clarifies the nature of the causal relationships in the problem context. Second, by presenting a clearly specified model of the theory, communication with other stakeholders is improved, thus increasing the likelihood of a better result.