Louis Rosenberg

Proceedings of the 17th International Multi-Conference on Society, Cybernetics and Informatics: IMSCI 2023, pp. 165-170 (2023); https://doi.org/10.54808/IMSCI2023.01.165

Louis Rosenberg
Unanimous AI, Pismo Beach, California, United States

Cite this paper as:
Rosenberg, L. (2023). Generative AI as a Dangerous New Form of Media. In N. Callaos, J. Horne, B. Sánchez, M. Savoie (Eds.), Proceedings of the 17th International Multi-Conference on Society, Cybernetics and Informatics: IMSCI 2023, pp. 165-170. International Institute of Informatics and Cybernetics. https://doi.org/10.54808/IMSCI2023.01.165

When policymakers and regulators assess the near-term risks of generative AI, they often focus on the dangerous ability to create and disseminate traditional misinformation at scale. This paper argues that we must expand this view and consider generative AI not merely as a vehicle for producing traditional content at scale, but as enabling an entirely new form of media that is adaptive and interactive in real-time and can be personalized for individual users. Referred to herein as Interactive Generative Media (IGM), this new form of targeted influence could be used to manipulate individual users at scale and compromise human agency. Two specific tactics are presented: Targeted Generative Advertising and Targeted Conversational Influence. The risks of each are described along with recommended policy protections.